And you won’t be the only person to do the same. What do you normally do after landing on a 404 page on a website? You most probably would leave the site immediately as you move on to another website that could possibly help you find what you’re looking for. This hurts your revenue in the long run because you could be losing out on hundreds of potential sales. This disrupts the flow and prevents them from converting. That means, even as a visitor gradually moves through the funnel that could finally lead to a conversion, they could end up hitting a brick wall with a 404 error page. 2: They disrupt the conversion funnelīroken links have a detrimental effect on your revenue because they disrupt the conversion funnel. This means you’re losing out on future sales as well. And they might not want to come back later on if that’s the kind of user experience you’re offering. People won’t be able to find what they’re looking for, so you won’t be able to convert them. Plus, you’re giving people more reason not to come back to your site.īroken links are among the major causes of a bad user experience. Without a good user experience, you could easily risk losing prospective sales. One of the main things you want as a website owner is to make sure that people feel good about visiting and exploring your site so they want to buy something or come back another time. To understand this, let’s take a look at how broken links affect your business and website: 1: They ruin the user experience Why fix broken links?įirst of all, you’ll want to know why fixing broken links is so important and how it can benefit your business. This post gives you a detailed, step-by-step guide on how to find and fix broken links and prevent loss of revenue as well as drops in search engine ranking. Whatever the case may be, broken links can be annoying for visitors and damaging for site owners. Additionally, external domains might have linked to an older page on your site and didn’t realize that you’ve moved or removed it, thus sending hundreds of visitors to a non-existent page. They could also occur from incorrectly-formatted URLs.
So you’ll want to find out how to fix broken links and deliver a satisfying user experience if you want your business to grow.īroken links often occur by accident when you’ve renamed a site or moved a page and accidentally forgot to change the internal link. 404 error pages can instantly harm your website user experience and also impact your SEO in the long run. Not a lot of things are more annoying than clicking on a link to find something you need only to land on a page that no longer exists.
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